Let me guess, you’re a…


  • BEAUTIFUL COMPLEXITY
  • DAUGHTER
  • BEST FRIEND
  • CUPCAKE LOVER
  • ENTREPRENEUR
  • MAGIC MAKER
  • LATTE SIPPER
  • LOVER
  • FIGHTER
  • FREEDOM SEEKER
  • SOMETIMES GREEN JUICE DRINKER
  • WANNA BE HIP HOP DANCER
  • PARTY GOER
  • AND HIBERNATOR
  • LADYBOSS
  • MOMMA BOSS
  • PUPPY MAMMA
  • PANCAKE MAKER
  • AMBITIOUS MANIFESTOR
  • SISTER
  • GLAMPING QUEEN
  • ARTIST
  • TEACHER
  • WANDERLUST-ER
  • PHOTO-TAKER
  • YOGI DABBLER
  • ESSENTIAL OIL TESTER
  • COACH
  • GREEN THUMB TRY-ER
  • WRITER
  • VINO SAVORER
  • MAGAZINE FLIPPER
  • SPEAKER
  • FACE PRODUCT TESTER

…Maybe one, maybe all. And I’m betting that if someone invited you to a party and they promised that you’d leave more confident, more captivating, more caring of yourself, more ALIVE and free, you’d be there with bells on {or heels, as it were}…

Wouldn’t you?

And hows abouts if someone said that she knew the trick to creating freedom in your life, dusting off your purpose (or unearthing it for the first time!), being present with your loved ones, inspiring others, changing the world, and forging a life that matters…well, you’d want to be friends with her…

Right?!?

BUT LET’S BE REAL: Something feels ‘off’ and missing. You’re often feeling stuck, anxious, bored, overwhelmed, confused, or (the worst) ungrateful for the goodness you do have — causing you to hang onto the ‘meh’ relationships, crush that bag of potato chips to ‘be healthy tomorrow’, binge on Netflix, werk werk werk to get the promotion or launch a new program, or (the biggie) straight up doubt your real dreams and abilities (keeping them safe in your journal, under your mattress).

Cue Default Cycle:

“quickfix—backtrack—panic—repeat”
+ forgetting the woman you once knew you could become.

How do I know? That was me.

My goal for you...

BECOME THE WOMAN YOU’VE ALWAYS KNOWN YOU COULD BE, LIVE THE LIFE YOU’VE DREAMED OF, AND ULTIMATELY, CHANGE THE WORLD {ONE PERSON OR AN EMPIRE} FOR THE BETTER.


Welcome! I’m Katie Den Ouden {pronounced den-ow-den + a.k.a. KDO}. Today, I’m a freedom + joy junkie, latte lover, and obsessed life + business strategist teaching ambitious and soul-driven women how to redesign their lives, businesses, and thoughts so they can honest-to-goodness love their lives and kill it in their purpose.

But clearly this wasn’t always the case.

At 19 years old, I was confronted with my mother, who has Multiple Sclerosis, in the ICU with a very small chance of living. The likelihood of death (but didn't) and then the decade+ of being a carer-taker that's followed, led me on a journey exploring the questions of, "what really matters in life?" What makes for a life of true freedom, success, and joy?

For the next several years, even though I was ambitious, I still found myself continuously bogged down by the hovering pressure to “fix” myself and play it safe.

I KNEW THAT I WASN'T THE WOMAN I KNEW I COULD BE AND WASN'T LIVING THE MEANINGFUL LIFE I LONGED FOR.

In a moment of desperation, I started to take ownership for every aspect of my life. I stopped simply allowing things to happen to me {LIFE BY DEFAULT}, realized I had a choice {HELLO FREEDOM}, and instead took stock and ownership of what I wanted and needed to make it happen {LIFE BY DESIGN}.

I started to become the woman I’ve always known I could be, live the life I’ve dreamed of, and ultimately change the world for the better.

And that’s what I’m here to help you do too - in life & business.

How do you start
living by design?

REALIZE YOU HAVE A CHOICE.
THEN, FIND THE STRATEGY
TO ACTUALIZE IT.


And that space m’dear - that’s my sweet spot - the intersection of soul + strategy.

Over the last decade I’ve researched, trained, and developed principles, roadmaps, tools, and strategies to help women find their freedom, unleash their best lives, and create wildly successful online businesses… and I’ve watched thousands of them do exactly that (and cheered and cried alongside them).

THE BEST PART: you don’t need to know how to become me. You need to know how to become YOU.

So I’ve designed programs that won’t mimic my own epiphany and success, but instead they’ll help you design and discover YOURS. Now it’s your turn...

Pathways to Become that Woman…

KDO Lifestyle


We’re smart ladies. We know we need self care, the ‘right’ good foods, soul sisters, sweat sessions, sweet adventure, meaningful careers, and positive, happy thoughts.

The hard part is how to actually make these a reality and move from the stuck, confused, and overwhelmed ambitious babe to...the free, confident and joyful ambitious babe. KDO LIFE programs focus on doing just that, with strategy.

With 15,000+ women joining our free Skinny Dip Society {SDS} challenge, over 300 ladies from 12 countries enrolling in the SDS Immersion program, and 200+ completing the Luminary Reset…there’s no reason to wait.

KDO business


We’re soul-driven ladies. We know our passions, strengths & ideas and that the world deserves to benefit from them.

What we don’t know? How to turn those into purposeful profit, massive impact, and sweet freedom. Oh, and, without sacrificing our own lives to make it happen, pretty please. Things like: creating a clear, compelling brand + message, growing your audience, crafting programs that will SELL and get results, strategically launching your offerings, and the systems, structures, + strategy to breathe. Hello, KDO Business.

Plus, the necessary but often forgotten soul part of ‘becoming’ in business — dealing with doubt, fear, desires, goal setting, schedules, relationships, lifestyle, and leadership…all waiting for you. It starts with a choice.

Darling, that thump-thump in your chest is your cue that this is what you need. Because not only is anything possible but there’s no such time as right now to start becoming. Get your Live By Design Guide.

Plus, whenever I offer a new free training, challenge, luminary interview, or even behind-the-scenes peek at my life and business, the KDO subscribers get the first peek + inside scoop.

You can do it alone - but you don’t have to. Join the 20,000+ ladies in this KDO community with double hands up saying get in here girl.

to your freedom + joy,

bits & bobs


After a few years of event planning + project management (hello $3 million grant!), a masters in Psychology {specifically, how people learn}, certified health coach, and successfully growing my own online business, I can’t NOT share the freedom & strategies I’ve learned.

I’m a born and raised Iowa girl, Colorado transplant. My momma is still with us and has Multiple Sclerosis & dementia, with a side of witty one-liners. My pops is a retired eye doc, stepmom is my go-to for Martha Stewart questions, and an older brother who’s an ER doc. And the latest addition, I’m a puppy mamma to the most loving and emotionally sensitive pup around - Elka.

My husband was my next door neighbor crush when I was little. We lost touch and then were reconnected {a.k.a. his dad played matchmaker} in college and the rest is history. He’s wickedly witty, brilliant with history (always wins Trivial Pursuit), laughs at my whims + contradictions, and the perfect kind of handsome + adventure for me.

I love a good book and cuppa tea, but at times love & need to go a little bit Gatsby. Said another way, I’m a Leo with INFP roots (go figure).

The 1920s and late 60s are muses for me - hello big hair, flare jeans, and a little flapper girl rebellion.

I believe bubble baths and long walks fix *almost* everything.

My Strengths Finder juice :: Relator, Activator, Achiever, Ideation, Strategic. What this means for you - it’s my sweet spot to understand your feelings, goals, fears and dreams, and then help you identify what you DO want, sift through the roadblocks and what-ifs, and identify the best route to get you there (freedom + strategy). I love simple actionable concepts and steps, done in a way that is beautiful & unique, and engages you on a deep personal level (life by design).

My true skills have developed by being a caretaker of 15+ years, entrepreneur (biggest self-development propellant around), and being obsessed with human potential and growth since I can remember.

#FailFaster is my mantra for many things in life. As my pops says, “How do you know until you try it?”

My besties are those who can go deep and shallow within a matter of minutes and prioritize the experience, ideas, & beauty of life. Croissants, lattes, books, and vino lovers are a given.

I’m not on social media much, so make sure you sign up for my insider emails and free trainings HERE.

M’dear, I can’t wait to watch you become the woman you’ve always known you could be. If you need a guide to start, just click the "Design Your Life" button below.